Design
Research

Everyone thought it was a smashing idea in the meeting, but you’ve got to get out of the building to find out for sure. I can assist your team in bringing a lean approach to validating the problem, solution and market. I advocate a lean means for adjusting and iterating your way to success on a wide range of projects.

Whether you’re a start-up or a large company, I bring the power of continuous research and ideation to your team. I can help you speed development, conserve capital, inspire the confidence of the powers that be, and ensure a truly-smashing product market fit.


Use the best of the best means for research and ideation.

  • User interviews (remote or in person)
  • Ethnography/field research
  • Persona development
  • Mental models
  • Card sorting
  • Customer journey mapping
  • Product visioning workshops
  • Customer listening labs
  • Task analysis
Gain customer insights at every step of product development.

  • Problem interviews
  • Solution interviews
  • Minimum Viable Product (MVP) interviews
  • Mock-up interviews
  • Failure interviews
  • Success interviews with paying customers


Want to know more about lean innovation?  Read The Lean Startup