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Be lean, don’t build a Chindogu

In 1995 Kenji Kawakami published a book called “The Big Bento Box of Unuseless Japanese Inventions” or Chindogu. A Chindogu is a perfectly logical invention made to address a real problem. Yet Chindogu always miss the mark, leading to bizarre and often hilarious inventions. It is precisely the tension between the not-quite-important-enough problem and the […]